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Open innovation interactive catalogue

Michel et Augustin

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Average rating: 0.0
Region
Issy-les-Moulineaux, France
Sector
Agro-food
Mode
Private
Contact information (website, SM, other)

https://www.micheletaugustin.com/

Criteria of innovation
Innovation of product, service, and use; Process and organizational innovation; Marketing and sales innovation;
Keywords
original taste and packaging of products, innovation in marketing and sales, open space of productions for customers
How the company was founded

Information not available.

What type of company it is

Food products made in France from quality raw materials, adapted to the tastes of customers, and packaged to meet the desires of buyers; products that are always original both in terms of taste and in terms of packaging. A playful and quirky world of communication and marketing based largely on real communication: social networks, videos, YouTube.

The development of the company is based on three pillars:

  • new and healthy products,
  • fun and offbeat communication, which emphasizes the human adventure of the company and the link with the customer (process innovation and organization and marketing and sales innovation). The “backstage” of the company is accessible to everyone,
  • very thoughtful packaging: small quantities; dedicated display often at checkout level in store.
Which open innovation practice are you describing

Product innovation is continuous in order to offer new experiences to customers, high quality of local products and raw material.

The marketing and sales innovation is essential for the existence of the company due to the tough competition in the sector: open days with clients every month.

Process and organization innovation is also implemented, customers can have access to all production spaces and come every Thursday to taste new products at the company's headquarters. Continuous innovation around the introduction of new products

Why it was successful

the process innovation and the continuous innovation of products are the main criteria regarding competition in this sector. Moreover, the choice linked to the business model, the choice of the brand and the communication strategy, prove effective and differentiate the company in its competitive environment and create values, which capture and retain customers.

Who is the target group of the solution

the individual user, family, small traders, stores.

What is the portability of the practice and are there any transversal aspects for application across other sectors

small and middle companies of production in agro-food sector, when using Virtual Reality or video when producing in each sector we can improve the marketing and sells in each sector.