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Open innovation interactive catalogue

La Ruche Qui Dit Oui !

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Average rating: 0.0
Region
Toulouse, France

Sector
Agro-food

Mode
Private

Contact information (website, SM, other)

Criteria of innovation
Innovation of product, service, and use; Marketing and sales innovation; Business model innovation; Social innovation

Keywords
Regional producers, co-creation

How the company was founded

Information not available.


What type of company it is

brings producers and consumers into contact lovers of quality local food products. The fundamental idea is to offer short circuits the appropriate tools to change scale, to move up a gear.

The system is based on the creation of local hives by an individual, an association or a company. The hive acts as a platform and recruits both local producers and members who wish to purchase local products


Which open innovation practice are you describing

organizes direct purchasing from producers on a large scale (process) and promotes the emergence of autonomous hives which constitute its network and its source of income (business model) and supports small agricultural producers (social innovation).

In the beginning is the social innovation; it is because we expect new solutions to difficult problems in the face of which public action and markets prove insufficient, even powerless. The global network of entrepreneurs social, thus describes the latter as “changemakers”, architects of change, and sets a broad mission for social entrepreneurship. This impact directly on the way of management, of selling and commercialization.


Why it was successful

this innovation Inspire, encourage, facilitate the co-creation of new activities with strong social impact, by breaking down barriers between society's stakeholders, and equip younger generations with the essential skills to change the world.

Moreover, changes the way the product/service is sold: channels, networks, methods.

Allows the company to envisage rapid growth without coming up against the usual limits (recruitment, financial resources, etc.).


Who is the target group of the solution

producers of products, the individual user, family, small traders.


What is the portability of the practice and are there any transversal aspects for application across other sectors

that example can be applied for all agro-food sectors by regions, for the furniture sector (new or second-hand products) or local clothing producers.