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Open innovation interactive catalogue

Biscuits POULT

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Average rating: 0.0
Region
Ile de France, France
Sector
Agro-food
Mode
Private
Contact information (website, SM, other)

https://www.biscuitinternational.com/fr/

Criteria of innovation
Innovation of product, service, and use; Process and organizational innovation; Marketing and sales innovation
Keywords
Managerial innovation, employee empowerment
How the company was founded

Information not available.

What type of company it is

Poult is century-old manufacturer of biscuits, who started in 2006, the radical reorganization of the management aimed to involve, empower and mobilize all employees in terms of innovation.

Which open innovation practice are you describing

Process and organizational innovation, Thanks to this managerial innovation, the company can offer a service with higher added value to its customers, notably:

  • co-design of products: for certain clients including the company was previously a simple supplier (Auchan, Michel & Augustin);
  • open innovation with large high-tech companies and start-ups: internal allowing the development of new products such as a “connectable biscuit” – a complementary food personalized intended for patients undergoing long treatment, which combines pleasure and diet and which, thanks to printing of a barcode, produces useful tracking information to health professionals (compliance, periods and absorption frequency, etc.).

The company has implemented several measures to encourage innovation:

  • Poult START-UP program: open innovation with start-ups to develop the technologies or business models of tomorrow.
  • Internal incubator: to free up initiative and allow employees to carry out new business projects to create the Poult of tomorrow.
  • Innovation coaches: to promote innovation by supporting all initiatives
  • Open innovation Toulouse: to create an ecosystem around innovation to develop local partnerships
Why it was successful

2 levels of hierarchy have been removed, rotating leadership is practiced in several areas, an internal project incubator was created to promote “intrapreneurship”: the PoultAcadémie, the business university of the group, is the first success.

The success is also based on the principle: to innovate think “with” and “for” users”.

Moreover, the implementation of training (leadership, entrepreneurship, innovation and creativity), support, coaching, incubators and exchanges with schools is a sure value for the success of this company.

Who is the target group of the solution

commercial sector, individuals and supermarkets

What is the portability of the practice and are there any transversal aspects for application across other sectors

the open innovation in term of externalization will contribute the development of new products and their personalization. The tractability and tracking information of products or data can be applied for health sector or transport and logistic sector and etc.