Open innovation interactive catalogue

www.ecocup.fr

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Ecocup sells and rents reusable and personalized cups to organizers of events, concerts, festivals and parties in order to reduce the volume of waste. In addition to the environmental impact, the company implements a social policy to help people return to work.

The main targets of the company are:

From disposable to durable - personalized and reusable eco-friendly cups for events;

Reduced the volume of waste generated during events with a souvenir cup;

Reduction in the number of cups used, consumables and the volume of waste;

Rental, collection and washing (low water consumption and biodegradable products);

Concerning, the innovation of product, service and use: cup management system for event organizers, helping to reduce waste while giving value to souvenir cups

Concerning, the business model innovation: the deposit/sale principle leaves the choice to the participants. The "rental" formula is original and allows the organizer to return what was not sold during the event. This also allows to make a profit on the not returned cups.

Concerning the process and organization innovation: rental, collection and washing of cups via mobile washing units with low water consumption and using biodegradable products, with impact on the number of volume of cups used, reduction of waste and consumables

Concerning the social innovation: the company has chosen to create part of the jobs in social in certification, in agreement with the organizations in charge

The main points of the company's success are based from one side on the proposal of a cheaper/lower cost solution, offering greater value to event participants - a souvenir cup and of a responsible approach to the environment and social integration.

all public.

the fast food adopted the same model of reusable cups, plates etc.