Skip to content

Open innovation interactive catalogue

BlaBlaCar

...

Average rating: 0.0
Region
Paris, France
Sector
Transport
Mode
Private
Contact information (website, SM, other)

https://www.blablacar.fr/

Criteria of innovation
Innovation of product, service, and use; Marketing and sales innovation; Business model innovation; Social innovation
Keywords
Community carpooling service, local hives-based system, BLABLA BUS
How the company was founded

Information not available.

What type of company it is

BlaBlaCar is the European leader in long-distance carpooling. The company connects drivers and passengers wishing to share the costs of the same trip. Drivers post an ad in which they describe their journey and indicate their number of places free. Passengers obtain the list of drivers performing the route that interests them using an advanced search engine (departure, arrival, date, time, gender of driver, smoker or not, number of opinions.

Which open innovation practice are you describing

BlaBlaCar improves the carpooling experience and invents the business model.

Why it was successful

lower service price for customers, collaborative platform and sharing of information in real time in order to assure security of customers. This model changes the service of traveling creating a new market place using new business model.

Who is the target group of the solution

the individual user, family

What is the portability of the practice and are there any transversal aspects for application across other sectors

Since the solution was born from the car sharing service, in the future other vehicles may also introduce similiar solutions, e.g. motor sharing. Also the concept of media or appliance sharing is possible.