Skip to content

Open innovation interactive catalogue

SENUR

...

Average rating: 0.0
Region
Istanbul
Sector
Electronics
Mode
Private
Contact information (website, SM, other)

https://www.senur.com.tr/

Criteria of innovation
Innovation of product, service, and use
Keywords
It produced a new generation food processor by combining a food processor and a meat grinder for the first time in Turkey
How the company was founded

Their adventure started in 1962 with Senur, founded by Hasan Akın, known as the "inventor engineer", in the side streets of Kasımpaşa. Over the years, Senur has become one of the companies preferred by world-famous brands in production, and they started their branding process with Arnica, which they created in 2001.

What type of company it is

Achieving many firsts in the Small Electrical Household Appliances sector in Turkey, SENUR A.Ş. set out in 1962 with the mission of designing and producing functional, high quality, practical and innovative products for consumers. He worked non-stop for 50 years; With its knowledge, experience and technology, it has become one of the manufacturers preferred by the world's giants.

Which open innovation practice are you describing

It produced a new generation food processor by combining a food processor and a meat grinder for the first time in Turkey.

Why it was successful

SENUR invites visitors to its website to be involved in product design processes. This brings them success.

Who is the target group of the solution

People who use all electrical kitchen and household appliances.

What is the portability of the practice and are there any transversal aspects for application across other sectors

All parts developed for small household appliances can also be used in other industries. In addition, the most preferred products in electrical household appliances today are ergonomic and low electricity consuming appliances. All tools to be designed and needed according to human needs can be transferred to all areas through open innovation. These can be car parts, home heating and cooling systems.