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Open innovation interactive catalogue

Prografix

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Average rating: 0.0
Region
Dębica
Sector
Communication
Mode
Private
Contact information (website, SM, other)

https://www.prografix.co/

Criteria of innovation
Innovation of product, service, and use; Marketing and sales innovation
Keywords
Personalization, automation
How the company was founded

No information available.

What type of company it is

Prografix is a company that is a leader in the creation of Direct Mail (offline direct communication) campaigns and an effective partner for other companies. It combines advanced technology with a dedicated team and a passion for innovation and years of experience. Behind Prografix's success are people who are driven by an innovative business vision.

Which open innovation practice are you describing

The practice of open innovation in this company takes place on many levels. Prografix integrates and optimizes all technological processes: creation, production (offset and digital), standard and custom finishing of printed materials, packaging (manual and machine) and distribution throughout Europe. Customers are also offered personalized direct communications. The power of personalized print ads can be enhanced with the FIGITAL option. It provides a customer experience through interaction at multiple touch points. It involves attaching an AR app or QR code with a call to action and converting recipients into buyers. Prografix comprehensively handles direct marketing communications for clients throughout Europe. In addition, the company has its own IT department, graphic studio, database management department, modern machinery, bindery, warehouse and logistics department. The solutions offered to customers are being improved and personalized all the time, and are thus becoming more and more innovative.

Why it was successful

Prografix has been successfully implementing direct marketing projects for 27 years, both domestically and internationally. Working in the spirit of Human2Human philosophy allows us to implement the most ambitious and innovative projects for clients. The company also provides a holistic and partnership approach to the individual needs of each of its clients.

Who is the target group of the solution

The solutions offered by this company are mainly aimed at companies, but individuals can use them just as well.

What is the portability of the practice and are there any transversal aspects for application across other sectors

This approach to streamlining and personalizing communications, including the use of FIGITAL (combining physical and digital elements), can be applied to other sectors such as e-commerce, advertising and customer engagement. The company's comprehensive capabilities, from IT and graphics to distribution and logistics, provide a holistic model that can inspire innovation and efficiency across industries seeking to improve customer experience and marketing effectiveness.